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End-to-end project execution.

itracks gives researchers the technology to design smarter studies, execute seamless sessions, and analyze qualitative insights with clarity, so you can turn every conversation into growth. From beginning to end, itracks is there for your project's journey. Learn how to take your project to the next level and book a demo today.

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Introducing itracks Phoenix.

Our newest innovation is designed to help you develop effective, quality, and fraud-free focus groups. itracks Phoenix is a brand-new approach to online qualitative research recruitment. 

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Quantitative impact meets qualitative ingenuity.

itracks Fusion allows researchers to transition between immersive quantitative feedback sessions with up to 50 participants, and more intimate video focus groups - with participants selected immediately beforehand based on their responses to the quantitative portion.

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Purpose-built software for professional
online research.

See why researchers are moving from Zoom and Teams. Schedule and invite participants to video focus groups or interviews with a platform that combines robust security, operational agility, and intuitive design. Realtime is built specifically for qualitative research, so you can get the high quality insights that you need, when you need them.

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Not just for when video isn't an option.

Moderate a dozen or more participants in real-time, without having to wait in between responses. Text responses encourage honest responses and keep the discussion going for more discussion content, without interruption.

Text-based focus groups are best for large, cost-efficient, and anonymous discussions—perfect when you need quick, honest feedback without the time and expense of video sessions, or when real-time input is needed during live event

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Digital diaries and communities.

Keep the conversation going as respondents log in at their leisure and provide feedback over days, weeks, or even months. itracks Board allows you to capture responses from anywhere, as they happen. Participants login at their leisure so that they can respond at a time that’s best for them - while you keep the conversation on track.

The fully integrated mobile app means that participants can respond from anywhere – whether it’s at home, at the grocery store, or anywhere across the globe. Participants can even post offline and upload responses once they reconnect.

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Analysis made effortless.

Instantly access summary reports for each session, complete with transcriptions, sentiment/theme analysis, and highlight reels. Leverage powerful AI tools, including video analytics, to gain deeper insights, all while maintaining ethical data security and research quality.