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Insight

for Growth

itracks gives researchers the technology to design smarter studies, execute seamless sessions, and analyze qualitative insights with clarity, so you can turn every conversation into growth.
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Design

Design a study using our hybrid asynchronous and synchronous platform. Utilize a guided, user-friendly setup process to craft discussion guides, embed tech checks and consent forms, schedule participants, and launch interactive materials or polls. Seamlessly incorporate AI-powered pre-screening and assistance to accelerate setup and ensure high-quality engagement.

Execute

Execute your project and gather data effortlessly. Run live or asynchronous sessions with high-quality, secure audio/video, interactive polling, emotional dial testing, and real-time observation. All data is automatically stored and managed—so you just show up and engage; the platform handles the rest.

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Analyze

Analysis made effortless. Instantly access summary reports for each session, complete with transcriptions, sentiment/theme analysis, and highlight reels. Leverage powerful AI tools, including video analytics, to gain deeper insights, all while maintaining ethical data security and research quality.

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Don’t Take Our Word for it. Listen to Our Users!

“We had a great session with consumers who gave invaluable feedback on the concepts we shared. Having tried another platform and returning to itracks after a few years, I can tell you that itracks ROCKS!! You have a better board and provide a better client experience.”

Jeff Bierer
President, Bierer Research Group
Trusted by Organizations Worldwide
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