The world of online qualitative research has seen tremendous growth over the last two years. Although big data provides baseline information on consumer demographics and when and how they are making purchases, qualitative research is attracting the attention of big brands and small businesses across multiple industries because in-depth conversations are needed to understand the underlying psychology and motivations of consumers. 

If you've gotten this far, you probably already realize the value of qualitative research. But how exactly do you go about conducting it?

This ebook answers common questions like:

• Should I do a focus group or interviews? Or neither? Or both?
• How do I find quality participants and get them to actually show up?
• How many participants should I be recruiting to make sure I have enough by the end?
• What if I want my participants to be able to "log on" on the fly when it works for them?
• I want to do qualitative research but I have like... no time. Is there a methodology that works for that?
• How do I convince my boss/clients/whoever that online qual is a good investment?

Download your free eBook now.