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Fall 2020 Industry Webinar Series


Finance Industry Insights
3 Ways to Gain a Deeper Understanding of Customers During COVID-19
Featuring MassMutual Client Lab: Tune into New Perspectives of Consumers
October 27, 2020 | 12PM - 1PM EDT
 
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The financial industry has been impacted by the COVID-19 pandemic triggering a constant state of change.  A more in-depth understanding of consumer perspectives and motivations helps create clarity in product design, branding and communications, and qualitative research is helping more companies than ever to gain this understanding.

This webinar was designed for executives, research professionals, and marketing professionals within the finance industry who want to gain a better understanding of their customer experience. 

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Medical and Pharmaceutical Industry Insights
3 Ways to Gain a Deeper Understanding of Patients & Healthcare Providers During COVID-19
November 10, 2020 | 12PM - 1PM EDT
 
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With COVID-19, there has been an expansion of virtual qualitative research in the healthcare industry to research the real life experiences of patients, consumers, and healthcare providers. Using innovative digital methodologies designed especially for virtual research provide an excellent opportunity to conduct qualitative research in a faster and cost effective manner.

This webinar will include case study examples of successful online studies in the healthcare and pharmaceutical industry using these creative approaches.


 
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Research in the Virtual World
Tips to Maximize the Quality of Insights in Your Online Qualitative Research Project
November 17, 2020 | 12PM - 1PM EDT
 
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Now that you've moved to online qualitative research, you'll want to make sure that you're getting the highest quality of insights possible out of your projects. The most important factor in achieving this is  to ensure that you're designing specifically for virtual qualitative projects and taking advantage of all the flexibility and key features that online methods have to offer.

This webinar will focus on key components to high quality qualitative projects including interacting with clients and stakeholders, project/tech management, recruitment, incentive guidelines and technology considerations.

We will cover best practices for transitioning projects to online environments, and provide some case study examples where creative approaches were used to achieve a successful result.

 

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