Manage your qualitative research with ease

itracks brings everything you need to run qual research into one place: live video groups, async boards, AI analysis, concierge support, and more.

Tell us about your research and we'll show you exactly how it fits.

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Testimonials

Hear what teams around the world are saying about itracks

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Mike Lakusta

"itracks Realtime mobile capability is a game changer for us at Ethnifacts.  Being able to capture in-store insights on the go — at the moment of interaction — means our insights are timelier, our recommendation sharper, and our reach more agile.  Whether in the field or on site, we’re no longer waiting — we’re acting.”

Mike Lakusta
CEO, Ethnifacts
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Jeff Bierer

 “We had a great session with consumers who gave invaluable feedback on the concepts we shared. Having tried another platform and returning to itracks after a few years, I can tell you that itracks ROCKS!! You have a better board and provide a better client experience.”

Jeff Bierer
President, Bierer Research Group
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Robert Danoff

“We’ve never had a project with observers where they didn’t ask a question. And there’s something significant they’re asking, something in the discussion that has sparked a curiosity they weren’t thinking about previously.” 

Robert Danoff
Partner, BrandOutlook
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Owen Jones

“You're able to visualize that data in the form of peaks and valleys, and you're able see that instantly so you can talk about it in the qualitative portion. Being able to dig deeper with the same people who gave you that [dial tester] data is just so valuable. It's the power of the being able to pinpoint that moment in time and be able to build the narrative around it. That is, I think, the magic."

Owen Jones
President, Better Decisions Inc.