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itracks International Inc.

itracks International provides online qualitative data collection services to the market research industry. Led by Kathy Fitzpatrick, hundreds of brands trust itracks with their qualitative data collection needs.

Contact Kathy Fitzpatrick today to book a call to discuss how to implement a professional qualitative data collection service for your clients.

Address: 4113 N Park Street Westmount, IL 60559

Phone: +1 847 346 1546

 

Trusted by

itracks is used by the world’s favorite brands to introduce new products and expand into wider regions.

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One agile and accessible platform.

Use the same platform for interviews, video focus groups and interviews, and text groups. No plugins or downloads are necessary to access, so participants and clients don’t get blocked by lack of admin privileges. And unlimited groups means you can change up your research plan on the fly with no additional tech costs.

 

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Intuitive and familiar.

Designed for ease of use, Realtime feels familiar even though it’s brand new. Participants, Observers, and Moderators each have their own interface with exactly what they need and nothing more, for a streamlined experience

 

 


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Real stakeholder engagement.

The unique virtual backroom allows clients and stakeholders to do more than just anonymously observe. Interact with one another and the moderator via video and text, for second-to-none engagement and input in the research process.

 

 

 

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itracksBoard, anytime, anywhere

Keep the conversation going with an online discussion board or research community. Our secure, intuitive platform is flexible to meet your research objectives.

  • Integrated online platform and mobile app
  • Ability to create subgroups and segmented reporting
  • Integrates with most survey platforms and research panels

 

 

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Dedicated Mobile App

Reach respondents anywhere in the world with the convenient and intuitive mobile app. Allows panelists to respond from the field or in their homes as they use your product.

 

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Over time, Anytime

Group members can log on and answer questions when it’s convenient for them, any time of day or in any time zone. Post questions and let the replies roll in hours or days later

 


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Multimedia-enabled Responses

Group members can post videos and photos while using your product, allowing you to make design changes quickly. Or get live in-the-moment reactions for instant feedback.

 

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Start using the ad testing methodology touted by the industry's top market researchers.

“We had a great session with consumers who gave invaluable feedback on the concepts we shared. Having tried another platform and returning to itracks after a few years, I can tell you that itracks ROCKS!! You have a better board and provide a better client experience."

Jeff Bierer,
President, Bierer Research Group.

itracks Trusted Partner Network

Looking for recruiters and moderators that you can trust? itracks has partnered with some of the best in the industry, and made getting a quote on your project as easy as possible.

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Find the Solution that’s Right for You.

Whether you’re new to online qualitative research, or a seasoned pro, we’re excited to help you get started on your next project.

Looking to incorporate media markups into your Realtime project?

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Conduct media markup exercises and generate heatmaps within all your Realtime activities with iMarkIt, now available for video as well! See results come in immediately so that you can interpret them and use them for gathering more insights during your group.

Learn more about about iMarkIt features here, and get starting on incorporating it into your next project here.

Benefits of Realtime

Text

Audio

Image

Video

Polling

 

 

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Custom Branding

Customize the platform, and create your company’s own virtual branded facility.

Included at Agency & Enterprise level subscriptions, available as an add-on for all other subscribers. 

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Additional Storage

 Need more storage for all those groups you’ve been running? No problem! Contact us and we’ll quickly have it added to your account. In the meantime, don’t worry – your groups won’t be interrupted because of storage requirements.

 

Find the Qualitative Research Tool that’s Right for You.

Whether you’re new to online qualitative research, or a seasoned pro, we’re excited to help you get started on your next project.