Qualitative Data Collection Perfect for Retail & CPG Insights
Gather the qualitative consumer insights you need to stay competitive using a secure, effective, agile platform built specifically for market research.
Go Beyond the Numbers
Uncover deep, honest insight from your customers using a platform designed for exactly that.
Consumer insights professionals know that while quantitative data is great, it doesn't tell the whole story. Find out the "why" and explore the human side of the customer journey using software built specifically for qualitative market research data collection- built for researchers, by researchers.
Innovative market researchers and consumer insights pros use itracks to conduct focus groups and interviews, host online discussion boards, and create online communities where they can gain the insight they need to grow and stay competitive.
Use Cases
What are retail insights pros using itracks software for?
Mobile Shopalongs
Tag along virtually while participants shop at brick-and-mortar locations. See what they see in-store in Realtime, and what they're looking at on their phones to help them make their decisions using mobile screenshare.
In-home User Testing
Schedule video interviews in itracks Realtime to prompt and respond in-the-moment, or set up an asynchronous study in Board so respondents can use items when they naturally would.
Ad Testing
Stream media directly into itracks Realtime and find out what resonates, and what should be cut. Use uninfluenced questions, and anonymity features for social-media-like brutal honestly before you go public.
Voice of the Customer
Use itracks Board to gather insights and feedback directly from customers. Guide the conversation, collecting responses over time for added reach and more thoughtful insight.
Try itracks free for 14 days.
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Unmatched Stakeholder Engagement
Collaboration and Observation Without Distraction
Get input from stakeholders, let management witness the value of the research first-hand, or experience in-the-moment interdepartmental collaboration using itracks' unique virtual backroom. Observers can chat to one another and to the focus group moderator using video or text chat, but they're safely out of view of the participants for minimal distraction or observer effect. And because the researcher is always in control, they can be muted or removed for all or part of the session, or observe in "privacy mode" so that participant identities are protected.
Resources
Learn More about itracks for Retail and Consumer Insights
Blog
Total retail sales last year in the U.S. amounted to approximately $7.1 trillion USD, roughly 85% of which occurred in brick-and-mortar locations. Mobile shopalongs are an innovative and effective way to capture the insights needed to optimize the in-store experience.
Webinar-on-Demand
Join qualitative research expert Kathy Fitzpatrick for a 30-minute webinar offering valuable insight into how you can make the most of your next retail shopalong using itracks Realtime. Includes specific tips and highlights from an advanced workshop by the market research experts at Tradewind Group.
Case Study
MassMutual Client Lab need a custom-branded tool to better understand their Plan Participants' struggles on the path to wellness. itracks delivered that solution and the RealityVoice app and online community was born..
Don't just take our word for it. Here's what itracks users say.
We had a great session with consumers who gave invaluable feedback on the concepts we shared. Having tried another platform and returning to itracks after a few years, I can tell you that itracks ROCKS!! You have a better board and provide a better client experience Jeff Bierer, President, Bierer Research Group