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Get the high-quality insights you deserve!

Introducing the industry's most advanced real-time research platform. Software built specifically for qualitative research.

One turnkey research platform, countless possibilities.

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Video Focus Groups & Interviews

  • Streamed video with 1-8 participants and an unlimited number of backroom observers
  • Noticeably higher quality streaming, with HD video and dual-channel audio
  • Individual feed recordings
  • Group view recordings for efficient playback
  • Screen sharing and media view
  • Automatic recordings
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Text-Based Focus Groups

  • Modern, intuitive, familiar interface
  • Uninfluenced question modes to avoid groupthink
  • Share media, polls, even stream live events for discussion
  • Instant text transcripts post-session
  • Typically designed for 10-18 participants, but can accommodate 100s of users

Start Your 14-Day Free Trial Now!

Your Information is Safe with Us.

Trust Our Clients' Experience:

“We are constantly refining and optimizing our discussion guides, and a lot of it is based off of questions spawned by some insight that our observers saw in real time. The ability to constantly refine and gain nuance around insights is just invaluable. That constant improvement of the questions we’re asking is a key benefit.” 

Harold Weiss, Partner
BrandOutlook

Features

User Comms

Automated Communication Tools
Advanced scheduling technology to manage email invites, interview times, web links and reminders. Broadcast using pre-loaded templates, and edit or create your own to suit your project's needs.

Backroom

True Virtual Backroom
Clients and stakeholders are able to connect from anywhere to a dedicated and isolated backroom. Observers can video-conference amongst themselves, and send messages to the moderator without the research participants being aware of or distracted by their presence.

Plugin Free

Plugin-free & Accessible
Flash-free experience with absolutely no plug-ins, add-ons or program downloads required. Supports Chrome, Firefox, Edge (Chromium) and Safari.

Moderator Guide

Discussion Guide
Pre-upload discussion questions, scripts, media, polls, and more for easy access and launching during the session, so that you can focus on the discussion at hand.

Tech Checks

Automated Tech Checks & Consent
Participants can log in and check their systems in advance. Participants register for the project where they are presented the terms of use and consent and can answer profile questions (optional).

__Direct Messaging

Direct Messaging
Message each participant or observer privately, so that you can have all the behind-the-scenes conversations you need to run the group successfully without everyone else in the group knowing.

Calendar Invites

Calendar Invites
Users receive calendar invites allowing them to efficiently add the session to their calendar. Time zone management capabilities for each user.

Time Selection

Time Selection
Participants can choose their preferred time from available times provided by researcher. (Available with Team, Agency and Enterprise licences).

Multilingual

Multilingual
Available in nine different languages with additional languages available upon request.

Connection Status

Connection Status
Software shows moderators the audio and video connection  status of each participant and observer.

Vid and Audio Feeds

Individual Video Feed & Multi-track Recordings
Industry-leading output solutions, including individual and group video feeds and multi-track audio export options.

Secure

Secure
A secure log-in process for all users offers enhanced security and privacy. Data is hosted in a secure ISO 27001:2013 certified datacenter. GDPR and HIPPA compliant.

Whiteboard

Whiteboard Feature
Share media with respondents as the interview or focus group takes place. Organize media in the GO platform for use with other projects and platforms. Even stream live events for discussion during text focus groups.

Branding

Branding
Custom brand the software with your own logos and color schemes (Available with Agency and Enterprise licenses).

Technical Support

Technical Support
Access our technical support via telephone, email and live chat. itracks software support specialists are dedicated to itracks technology with extensive experience assisting research projects.

Knowledge Base

Knowledge Base
User tips and how-to articles to learn best practices and tips.

Benefits

Virtual Backroom
Easy Access
Project Management
Outputs