Get the high-quality insights you deserve with GDPR and HIPPA compliant software!
Introducing the industry's most advanced real-time research platform built specifically for qualitative research.
One turnkey research platform, countless possibilities.
Video Focus Groups & Interviews
Streamed video with 1-8 participants and an unlimited number of backroom observers
Noticeably higher quality streaming, with HD video and dual-channel audio
Individual feed recordings
Group view recordings for efficient playback
Screen sharing and media view
Automatic recordings
Text-Based Focus Groups
Modern, intuitive, familiar interface
Uninfluenced question modes to avoid groupthink
Share media, polls, even stream live events for discussion
Instant text transcripts post-session
Typically designed for 10-18 participants, but can accommodate 100s of users
Store your data on different servers all across the globe, so you can choose the data storage location that works best for you!
Start Your 14-Day Free Trial Now!
Your Information is Safe with Us
Trust Our Clients' Experience:
"We had a great session with consumers who gave invaluable feedback on the concepts we shared. Having tried another platform and returning to itracks after a few years, I can tell you that itracks ROCKS!! You have a better board and provide a better client experience.”
Jeff Bierer, President, Bierer Research Group
Features
Automated Communication Tools Advanced scheduling technology to manage email invites, interview times, web links and reminders. Broadcast using pre-loaded templates, and edit or create your own to suit your project's needs.
True Virtual Backroom itracks Realtime platform offers not only the most engaging backroom experience in the online qualitative space, but it also allows observers to join privately, without ever being seen or heard by participants.
Plugin-free & Accessible Flash-free experience with absolutely no plug-ins, add-ons or program downloads required. Supports Chrome, Firefox, Edge (Chromium) and Safari.
Discussion Guide Pre-upload discussion questions, scripts, media, polls, and more for easy access and launching during the session, so that you can focus on the discussion at hand.
Automated Tech Checks & Consent Participants can log in and check their systems in advance. itracks GO platform requires all users to consent to data collection and privacy terms, and consent is recorded and verifiable.
Direct Messaging Message each participant or observer privately, so that you can have all the behind-the-scenes conversations you need to run the group successfully without everyone else in the group knowing.
Calendar Invites Users receive calendar invites allowing them to efficiently add the session to their calendar. Time zone management capabilities for each user.
Time Selection Participants can choose their preferred time from available times provided by researcher. (Available with Team, Agency and Enterprise licences).
Multilingual Available in nine different languages with additional languages available upon request.
Connection Status Software shows moderators the audio and video connection status of each participant and observer.
Individual Video Feed & Multi-track Recordings Industry-leading output solutions, including individual and group video feeds and multi-track audio export options. Your video recordings and transcripts can be hosted in Australia or another region close to your users to avoid a video/audio lag.
Secure A secure log-in process for all users offers enhanced security and privacy. Data is hosted in a secure ISO 27001:2013 certified datacenter. GDPR and HIPPA compliant. Every user type is protected by itracks’ secure GO platform featuring a convenient single sign-on for each user to access the activities or projects that they have been authorized to access. This prevents the risk of unauthorized access and security breaches.
Whiteboard Feature Share media with respondents as the interview or focus group takes place. Organize media in the GO platform for use with other projects and platforms. Even stream live events for discussion during text focus groups.
Branding Custom brand the software with your own logos and color schemes (Available with Agency and Enterprise licenses).
Technical Support Access our technical support via telephone, email and live chat. itracks software support specialists are dedicated to itracks technology with extensive experience assisting research projects. If you would like to focus on moderation, you have the option of booking a dedicated Concierge Service for your group to greet and host participants and observers and attend to any technology-related questions or support requests.
Knowledge Base User tips and how-to articles to learn best practices and tips.
