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RealTime-homepage

Schedule and invite participants to focus groups or interviews with a platform that combines robust security, operational agility, and intuitive design to deliver a superior online qualitative research experience.

Realtime-Laptop

Capture the emotional highs and lows in your next ad testing project.

itracks Realtime Online video focus Groups and Interviews comes with unlimited use of the new virtual dial tester. Participants tell you exactly how they're feeling while they watch your video stimulus, as stakeholders and client observers view the results in real-time in an easy-to-interpret overlay.

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Headshot of Jeff Bierer
Start using the ad testing methodology touted by the industry's top market researchers.

“You're able to visualize that data in the form of peaks and valleys, and you're able see that instantly so you can talk about it in the qualitative portion. Being able to dig deeper with the same people who gave you that [dial tester] data is just so valuable. It's the power of the being able to pinpoint that moment in time and be able to build the narrative around it. That is, I think, the magic."

Owen Jones,
President, Better Decisions Inc.

The only focus group software you’ll need.

Use itracks Realtime for all of your online video focus groups, interviews, and text focus groups. Control the research from wherever you are, whenever you need to. Plan, schedule, launch, and replay your session, all from within your internet browser with no additional plugins. And with unlimited sessions included in every subscription level, you don’t need to worry about running long or adding groups. Take all the time you want to get the insights you need.

 

IDI and focus groups
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Built for research.

We built this from the ground up, based on what we’ve learned from the industry in our 20+ years as pioneers in market research tech. With itracks Realtime, researchers are in the the driver’s seat every step of the way.

Book your own text or video groups and interviews whenever you want, launch easy-to-use polls, pre-load stimuli into the discussion guide any time leading up to the group, make use of the participant waiting room and private chat streams, and immediately download the unparalleled quality single-stream audio and video outputs.

Looking to incorporate media markups into your Realtime project?

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iMarkItLogo

Conduct media markup exercises and generate heatmaps within all your Realtime activities with iMarkIt, now available for video as well! See results come in immediately so that you can interpret them and use them for gathering more insights during your group.

Learn more about about iMarkIt features here, and get starting on incorporating it into your next project here.

Benefits of Realtime

Text

Audio

Image

Video

Polling

 

 

Unmatched engagement for clients and stakeholders.

itracks Realtime offers a world class front room experience to researchers and participants, but we believe that the bar should be set even higher than that. That’s why we created the industry’s first true virtual backroom. Clients, C-suite execs, and any other stakeholders who can benefit from seeing the research live as it happens can do so in the privacy of the backroom, where they can communicate with each other and the moderator via both text chat and the backroom video mosaic. This is all fully hidden from the participant view, and with the separate backroom audio stream volume controlled by the moderator you don’t have to worry about observers disrupting, distracting, or biasing the session.

 

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Headshot of Jeff Bierer
Built with researchers, observers and participants in mind.

“We’ve never had a project with observers where they didn’t ask a question. And there’s something significant they’re asking, something in the discussion that has sparked a curiosity they weren’t thinking about previously.”

Robert Danoff,
Partner, BrandOutlook,

Benefits of Realtime

Secure

itracks Realtime is HIPAA and GDPR compliant, so you don’t need to worry about the security of your data.

itracks Realtime gives you the option of storing your data on different servers all across the globe, so you can choose the data storage location that works best for you.

Unparalleled Audio & Video

HD and dual-channel audio gives you crystal clear sound, and 720p video for each individual participant means you don’t miss a single expression.

Single stream audio and video for each participant makes barking dogs and low-resolution facial images problems of the past.

 

No downloads or plugins

Connects via a secure website with no software to download or plugins to install.

This isn’t just convenient – it also means that your last-minute observers or participants joining from the office don’t need special download permissions to access your group.

 

Features & Services

Get the help you need to ensure your project succeeds with these features & optional supplementary services available to itracks subscribers

Participant Recruitment

Participant Recruitment

Use our itracks Trusted Partner Network to easily send your proposal out to several pre-vetted recruiters for bid so they can help you find the right participants for your project.

Moderator

Moderation

Use our itracks Trusted Partner Network to easily send your proposal out to several pre-vetted moderators for bid and find the moderator that’s perfect for your project

Time Selection

Time Selection

Scheduling is easy with participant time selection. When activated, participants choose the time that works for them and are automatically assigned to the appropriate group, so the only calendar you need to worry about is yours.

discussion guide

Discussion Guide

Upload your media, questions, and script to the discussion guide in advance for easy launching during your session so that you can focus on the conversation at hand. Upload any time, and copy guides from previous projects for easy editing.

Transcripts

Transcription

Text chat transcripts are available immediately for download, with optional machine and human transcription available for video chats.

Services Tech Support

Concierge Service

Add Concierge Service to any itracks Realtime focus groups or interviews, and have a dedicated itracks expert join you for the duration of your group. They can greet clients, manage latecomers, and assist observers, so your session runs smoothly.

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Custom Branding

Customize the platform, and create your company’s own virtual branded facility.

Included at Agency & Enterprise level subscriptions, available as an add-on for all other subscribers. 

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Additional Storage

 Need more storage for all those groups you’ve been running? No problem! Contact us and we’ll quickly have it added to your account. In the meantime, don’t worry – your groups won’t be interrupted because of storage requirements.

 

Find the Qualitative Research Tool that’s Right for You.

Whether you’re new to online qualitative research, or a seasoned pro, we’re excited to help you get started on your next project.