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itracks Text Chat

Text Based Focus Groups

Expand your research into broader discussions anytime, with qualitative focus groups using text. Ideal for live event research, quick turnarounds, large groups, and unbiased feedback. Not just for when video isn’t an option.
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Larger groups, more discussion, no interruptions

Moderate a dozen or more participants in real-time, without having to wait in between responses. Text responses encourage honest responses and keep the discussion going for more discussion content, without interruption.

Text-based focus groups are best for large, cost-efficient, and anonymous discussions—perfect when you need quick, honest feedback without the time and expense of video sessions, or when real-time input is needed during live event

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Supercharge Your Text-based Focus Groups with itracks Realtime

Use the power of the world’s most advanced qualitative research platform to gain insights and develop analytics using features not found on other chat platforms.

  • Enhanced polling features
  • Instant downloadable transcripts
  • An easy and intuitive user interface
  • Private virtual backroom for stakeholders
  • Uninfluenced question modes to eliminate bias
  • Live streaming media for sports & event research
  • Secure, HIPAA & GDPR compliant
  • Global access—no plugins required

Case Study

Live Professional Sports Event Research Using Online Text-Based Focus Groups

Looking to incorporate media markups into your Realtime project?

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Conduct media markup exercises and generate heatmaps within all your Realtime activities with iMarkIt, now available for video as well! See results come in immediately so that you can interpret them and use them for gathering more insights during your group.

Learn more about about iMarkIt features here, and get starting on incorporating it into your next project here.

Benefits of Realtime

Text

Audio

Image

Video

Polling

 

 

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Custom Branding

Customize the platform, and create your company’s own virtual branded facility.

Included at Agency & Enterprise level subscriptions, available as an add-on for all other subscribers. 

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Additional Storage

 Need more storage for all those groups you’ve been running? No problem! Contact us and we’ll quickly have it added to your account. In the meantime, don’t worry – your groups won’t be interrupted because of storage requirements.

 

Find the Qualitative Research Tool that’s Right for You.

Whether you’re new to online qualitative research, or a seasoned pro, we’re excited to help you get started on your next project.